What targeted outreach, recruitment, and retention activities does a sponsor need to engage in if it finds that its apprenticeship program is underutilizing a specific demographic group?

There are some specific targeted outreach, recruitment, and retention activities that sponsors must engage in if their programs are found to be underutilizing one or more demographic groups.  Those activities are:

• Disseminating information to organizations serving the underutilized group(s) regarding the nature of apprenticeship;
• Advertising openings for apprenticeship opportunities in appropriate media;
• Cooperating with local school boards and vocational education systems to develop and/or establish relationships with pre-apprenticeship programs; and

Establishing linkage agreements or partnerships with pre-apprenticeship programs, community-based organizations, advocacy organizations, or other appropriate organizations.

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